Today's post is for all the bloggers out there. I'd love to know: Do you use an editorial calendar to plan your content? And, if so, is it kept on a physical calendar? An app? Your iPhone?
Even though we have editorial calendars in the magazine world (and "lineups" for each issue that we live and die by) it kind of never occurred to me to have one for this space. I'm sure that must be surprising considering how well-oiled a machine my blog tends to be (ha! #sarcasm), but I think it might be time.
Up until now, with occasional, well-planned exceptions, I've posted about whatever I happen to feel like posting that day. (And it's almost always a game-time decision!) This has probably helped my content feel more natural, more off-the-cuff, more "me." But it also has the side effect of making me forget to post about certain things until it's too late. It can also induce major panic when it's 10pm and I realize that the blog fairy hasn't yet visited to sprinkle me with some "genius blog post" inspiration dust.
So, my early New Year's resolution is to put together an editorial calendar. I won't be crazy about it--if I feel like posting something else (or nothing at all) one day, that's what I'll do. But hopefully it will make all of the content here better, me less panicked, and the blog a bit more reader-friendly since you all can come to expect certain things on certain days.
If you're a blogger with an editorial calendar, I would love to know: Has having the calendar helped you out? How far out do you plan? And where the heck to you keep/manage it? (Is there an app for that?) I'm thinking either old-school paper calendar or the calendar on my phone, but also thinking there has to be a better way. Would love to hear your thoughts!